Evaluation: Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

 

 

I used this Samsung Memory Camcorder to film my music video. This was put upon a tri-pod so we could take steady shots. This also allowed us to do panning shots

Here is my camera which I used when film to take the 'location shots'

 

This is the camera that was used to take the photos for my digipack and advert

This is a photo which was previous shown on my blog (location shots) which shows the light we used in our music video. This was used when the natural light was not bright enough for our shots.

Here is a photo of the computer I was using to do all my work on.

This is Song Vegas Movie Studio 9.0 which I used to edit my music video. I used some of it's effects, like the brightness and contrast to make the shots more visible.

Slideshare is what I have been using to upload powerpoint presentations to my blog.

 

Scribd is what I have been using to upload word documents to my blog.

Here is a screen shot from my Prezi account which I have been recently using to make interesting ways to show some of my evaluations.

I used Survey Monkey to put forward a questionnaire to obtain my audience research.

Facebook is one of the social networking sites which my target audience use. Using Facebook would be a way of attracting my target audience.

YouTube is also a site which my target audience uses which I would also use as a way of attracting my target audience, this is why I have uploaded my music video there. I also used YouTube to research other music videos to get ideas for my own.

Here is a screenshot of photoshop which I usedto edit my digipack and advert.

I used a scanner to upload to my blog my pencil ideas for my digipack and adverts, as shown below.

This is a screenshot of my blog on blogger. I have used this site to upload all of my A2 coursework this year

Evaluation: Question 3

Evaluation: Question 2

Evaluation: Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products ?

(Screenshots taken from my music video)

Shot  number 1 shows a link between lyrics and visuals as here the song lyrics say 'and you call me a bitch' and at the same time the male character says 'bitch'.

Shot number 2 typifies the way a record company would want their artist to be represented as the artist here is dressed casually and wearing a flowery bracelet, the flowers are typical iconography of an indie pop music video. The audience can relate to the female character more as she is dressed casually.

Shot number 3 illustrates how my video uses music genre as the music video is set in a pub which is a typically normal setting for our audience so they can therefore again relate to the video.

Shot number 4 shows an intertextual reference, this being the typical storyline between the artist and the male character, the relationship between a boy and a girl and how it falls apart. This is a storyline that the audience can relate to as it happens in everyday life

Shot number 5 demonstrates my use of camera in the video, I have used a high angled shot her to make the artist seem smaller to represent her sadness from her failing relationship and her isolation as a result.

Shot number 6 demonstrates my use of lighting in the video, here I used a key light to light the scene so we can see the artist clearly

Shot number 7 demonstrates my use of mise-en-scene in the video, the music video is set in a bar, this is clearly shown from the bar stools, the bar and the taps

Shot numbers 8 and 9 are two shots which I feel demonstrate something which I have seen in other music videos (See below)

  

(Screenshots taken from existing music videos)

Shot number 1 has been taken from the Kaiser Chiefs' video 'Everyday I love you less and less'. This shot shows a link between lyrics and visuals as the song lyrics say 'I feel it in my bones' and we see the band members dressed as skeletons.

Shot number 2 has been take from Train's video 'Hey, soul sister'. This shot typifies the way a record company would want their artist to be represented as here the artist is wearing a cross necklace and is dressed casually, making the character relatable to the audience as he seems normal.

Shot number 3 has been taken from Jake Bugg's video 'Lighting bolt'. This shot illustrates how the video uses music genre as here the artist is shown singing whilst playing the guitar which is typical iconography for a singer song writer, again the character is dressed casually and the audience can therefore relate to the artist.

Shot number 4 has been taken from The Script's video 'Breakeven'. This shot shows an intertextual reference, the storyline here uses the same relationship based storyline as my music video which is heartbreak.

Shot number 5 has been taken from Ellie Goulding's video 'The writer'. This shot demonstrates the use of camera in the video, I have used this shot in my own music video, here it has been used to show isolation and lonliness.

Shot number 6 has been taken from The Killers' video 'When you were young'. This shot demonstrates the use of lighting in the video, here they have put the light being the band member, creating the effect of a silohette it also gives it a more stylistic quality

Shot number 7 has been taken from The Script's video 'Nothing'. This shot demonstrates the use of mise-en-scene in the video as this particular scene in the video is set in a pub, this is shown from the bar that he is leaning against, the drink next to him and the crowd that is behind him. The red lighting behind represents his pain from his break-up.

Shot Number 8 has been taken from The Script's video 'The man who cant be moved'. This shot shows the character dressed casually, in shooting my music video we made sure that all the cast used dressed casually, as mentioned before, this makes the audience relate more to the characters as they are dressed normally.

Shot Number 9 has been taken from Tenth Avenue North's video 'You are more'. This shot shows how the the music video features chalk board writing, I have also used chalk board writng in my music video, this is featured in the instrumental introduction.