Tuesday, 4 December 2012

Music Video (First Draft)

           



Here is our first draft of our music video, some scenes we have decided to change so there are some gaps in the video. Also we found a few continuity issues with some of the shots, this will all be sorted out when we do our re-shoot next week.

Permission to use track

Below is the email sent to the production label associated with Kate Nash from one of our group members along with the reply.



Dear Charlotte Thomas,

I am currently studying media for A2 at my school and this year requires for us to make a music video. We would like to use the track "Foundations" by Kate Nash and I am hoping you can grant us permission to use this for educational purposes. The final video will be uploaded to a private blog that only students of the school and examiners can access and will be taken down once the project is marked.

I would like to thank you in advance for your help in this matter and I look forward to hearing from you soon,

Kind regards,

Olivia Peacock,
Shiplake College, Henley-on-Thames, Oxfordshire, UK.



Re: Permission to use track

Hi Olivia,

Thanks for getting in touch, we are happy for you to use this for your project...

 
Best wishes,

Charlotte

Thursday, 29 November 2012

Thursday, 22 November 2012

Music Video Update

The video editting is going well. A couple shots need to be re-done and after watching our draft we've thought of better shots to replace the previous, so we are going to be doing some more filming in a week or so.

Should be taking some more photos at the next shoot and possibly interviewing our cast.

Location Shots

Here are some shots I took on our day of filming.


 
 
 
 


Tuesday, 6 November 2012

Digipak and Advert Drafts

Here are my drafts for the Digipak and the Advert






When putting these ideas forward to my target audience I found that the preferred drawings were the last 2 shown above. Our final idea will incorporate some of these ideas.

Tuesday, 16 October 2012

Audience Research Interview





From these interviews we found that overall they expect to see guitars, the artist featured and a storyline.
They thought that our target audience was between 16-24 (both male and female).
Those who enjoy indie pop like it as its relaxing.
Conventions they usually see included the artist dressed casually, guitars, featured at home/outside.
The people asked mainly get there music online or from YouTube.
They listen to music that get recommened by friends, that they see on the TV and music that is in the charts.
They all agreed that Kate Nash is indie pop and that an indie pop music video should be more narrative than performance.
 
 
 
 
From all the audience research that has been conducted we will have the main character dressed casually, and featured in a home (pub)/outside. We wont be using guitars in the music video as the song doesnt feature any. As our audience finds indie pop to be relaxing the video will have to match the songs mood so i shouldnt be over the top (information overload). The audience we shall be aiming for will be between 16-24 yr olds - mainly females

Audience Research (SurveyMonkey)

Below is the feedback I got from a survey I published on SurveyMonkey

What would you expect to see in a indie pop music video?

- Guitars
- Bright colours and a cheerful storyline
- Artist performing and playing a part in a narrative. Colours and lighting to reflect the mood of the song. Close-ups on the artist.
- Up beat music and really good storeyline/ choreography somethinglike foster the people- houdini or pumped up kicks is a perfect example and also very succesful
- Cross tops, straw, multiple piercings.
- A lot of colours and some strange old styled dancing. Also usually people whom are single who sing about their lives.
- Streets, stars
- People dressed originally in an outside area
- Female singers, light colours, normal lighting
- Guitars and people with an indie dress sense





If yes. Why do you like or chose to listen to this particular genre of music and why? If no. What genre of music do you prefer?

-          (No) Rock and RnB
-          (Yes) Enjoy the message and storyline
-          (No) Popular music
-          (Yes) I like a range of genres but Indie usually uses guitars and drums well and I like songs with an interesting beat.
-          (Yes/No) Its alright theres no maybe option I like a bit more mainstream r and b to be honest
-          (Yes) I want to be unique and not so mainstream
-          (No) I prefer rock, some new type of songs "mainstream", some dubstep, hip hop, rap and also some drumb and bass.
-          (No) Rock and dubstep
-          (No) chart music :)
-          (Yes) Because it is original and different to the everyday music i would usually listen to.
-          (Yes) Prefer lyrics and instruments used
-          (Yes) Yes because the songs often have a meaning and I like listening to this particular genre of music.







What might persuade you to listen to a new song or a different genre of music?
-          Adverts on youtube
-          Music chanels like chartshow
-          The radio
-          Seeing a video on music TV or online. Being recommended songs on Spotify or by friends. Reading about an artist in a magazine/paper.
-          Word of mouth/itunes chart/capital fm
-          Friends
-          If I like what my friends show me.
-          If that song becomes popular in advertisement or If i hear that type of music a lot
-          if a friend says i should try it, because he/she thinks it's good.
-          If i hear it on the radio or my friends tell me about it.
-          the radio or youtube
-          Hearing it on the radio/TV



From this survey I published found that
- People expect to see 'guitars', 'the artist performing', a 'storyline' and people dressed indie.
- Our main audience is 16-24yr old females
- People listen to indie pop music because of the 'lyrics' and it is 'original'
- The conventions expected to be seen are, 'the artist dressed casually', 'guitars' and 'featured outside'
- The people who took the survery mainly get their music by 'downloading' or 'online', few people get there music from 'CDs'
- Mainly people hear new music from 'friends', 'music channels', 'the radio' and adverts they see on places like 'YouTube' and 'Spotify'
- All but one person said how they thought Kate Nash would fit into the Indie pop genre
- Everyone said how they would find an indie pop music video to be mainly storyline

Here is the link to my survery

http://www.surveymonkey.com/s/R5JF6D9

Audience Research (Questionnaire)


From our questionnaire we found that our target audience is young females (16-24), that our audience expect to see guitars and the artist featured in the video. we found that people who enjoy listening to indie pop like the lyrics and message of the song. The people we asked expect the artist to be dressed casually, for the song to bve featured outside/in the home and for guitars to be a feature. Most people seem to get hold of there music online (youtube) and by donloading online. We found that other people, the radio and youtube play a big influence on what people listen to.

The people we asked also agreed that Kate Nash's music is indie pop and that indie pop music videos are more narrative than performance.

Monday, 1 October 2012

Friday, 10 February 2012

Fake Blood Around School











Here are some images of us putting fake blood around the school - in the snow and bath. We will be using the bath for our main task.