Tuesday, 23 October 2012
Risk Assessment
Below is the risk assessment which I have filled out for our music video production.
Monday, 22 October 2012
Tuesday, 16 October 2012
Audience Research Interview
From these interviews we found that overall they expect to see guitars, the artist featured and a storyline.
They thought that our target audience was between 16-24 (both male and female).
Those who enjoy indie pop like it as its relaxing.
Conventions they usually see included the artist dressed casually, guitars, featured at home/outside.
The people asked mainly get there music online or from YouTube.
They listen to music that get recommened by friends, that they see on the TV and music that is in the charts.
They all agreed that Kate Nash is indie pop and that an indie pop music video should be more narrative than performance.
From all the audience research that has been conducted we will have the main character dressed casually, and featured in a home (pub)/outside. We wont be using guitars in the music video as the song doesnt feature any. As our audience finds indie pop to be relaxing the video will have to match the songs mood so i shouldnt be over the top (information overload). The audience we shall be aiming for will be between 16-24 yr olds - mainly females
Audience Research (SurveyMonkey)
Below is the feedback I got from a survey I published on SurveyMonkey
What would you expect to see in a indie pop music video?
If yes. Why do you like or chose to listen to this particular genre of music and why? If no. What genre of music do you prefer?
What would you expect to see in a indie pop music video?
- Guitars
- Bright colours and a cheerful storyline
- Artist performing and playing a part in a narrative. Colours and lighting to reflect the mood of the song. Close-ups on the artist.
- Up beat music and really good storeyline/ choreography somethinglike foster the people- houdini or pumped up kicks is a perfect example and also very succesful
- Cross tops, straw, multiple piercings.
- A lot of colours and some strange old styled dancing. Also usually people whom are single who sing about their lives.
- Streets, stars
- People dressed originally in an outside area
- Female singers, light colours, normal lighting
- Guitars and people with an indie dress sense
- (No) Rock and RnB
- (Yes) Enjoy the message and storyline
- (No) Popular music
- (Yes) I like a range of genres but Indie usually uses guitars and drums well and I like songs with an interesting beat.
- (Yes/No) Its alright theres no maybe option I like a bit more mainstream r and b to be honest
- (Yes) I want to be unique and not so mainstream
- (No) I prefer rock, some new type of songs "mainstream", some dubstep, hip hop, rap and also some drumb and bass.
- (No) Rock and dubstep
- (No) chart music :)
- (Yes) Because it is original and different to the everyday music i would usually listen to.
- (Yes) Prefer lyrics and instruments used
- (Yes) Yes because the songs often have a meaning and I like listening to this particular genre of music.
What might persuade you to listen to a new song or a different genre of music?
- Adverts on youtube
- Music chanels like chartshow
- The radio
- Seeing a video on music TV or online. Being recommended songs on Spotify or by friends. Reading about an artist in a magazine/paper.
- Word of mouth/itunes chart/capital fm
- Friends
- If I like what my friends show me.
- If that song becomes popular in advertisement or If i hear that type of music a lot
- if a friend says i should try it, because he/she thinks it's good.
- If i hear it on the radio or my friends tell me about it.
- the radio or youtube
- Hearing it on the radio/TV
From this survey I published found that
- People expect to see 'guitars', 'the artist performing', a 'storyline' and people dressed indie.
- Our main audience is 16-24yr old females
- People listen to indie pop music because of the 'lyrics' and it is 'original'
- The conventions expected to be seen are, 'the artist dressed casually', 'guitars' and 'featured outside'
- The people who took the survery mainly get their music by 'downloading' or 'online', few people get there music from 'CDs'
- Mainly people hear new music from 'friends', 'music channels', 'the radio' and adverts they see on places like 'YouTube' and 'Spotify'
- All but one person said how they thought Kate Nash would fit into the Indie pop genre
- Everyone said how they would find an indie pop music video to be mainly storyline
Audience Research (Questionnaire)
From our questionnaire we found that our target audience is young females (16-24), that our audience expect to see guitars and the artist featured in the video. we found that people who enjoy listening to indie pop like the lyrics and message of the song. The people we asked expect the artist to be dressed casually, for the song to bve featured outside/in the home and for guitars to be a feature. Most people seem to get hold of there music online (youtube) and by donloading online. We found that other people, the radio and youtube play a big influence on what people listen to.
The people we asked also agreed that Kate Nash's music is indie pop and that indie pop music videos are more narrative than performance.
Thursday, 11 October 2012
Monday, 8 October 2012
Saturday, 6 October 2012
Monday, 1 October 2012
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